A supplier’s unit price is only one part of the cost of an imported product. This free import profit calculator starts with your landed cost, adds selling fees and allocated costs, and shows the contribution left from a sales scenario. Use it to compare assumptions before treating a headline markup as profit.
Interactive calculator
Check the margin after your entered costs
Start with a fully calculated landed cost, then add selling fees and allocated costs. All amounts must use the same currency.
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Start with the full landed cost
Enter a per-unit landed cost that already includes the goods and the shipment costs you intend to allocate. Our landed-cost calculator can help divide a shipment budget by quantity. This profit tool does not retrieve customs duties, taxes, exchange rates or marketplace fees. Use one currency throughout; changing the currency label does not convert the numbers.
What do the fee fields mean?
The percentage selling fee is applied to the selling price you enter. Add fixed selling fees separately on a per-unit basis. Use other allocated costs for amounts such as packing, fulfilment or advertising that you want to include in this scenario. Do not enter the same cost both inside landed cost and again as an additional cost.
If a provider charges fees on a different base, or uses tiered rates, caps or minimums, calculate an appropriate scenario separately. A single percentage field cannot reproduce every marketplace or payment-provider fee structure.
The formulas behind the results
- Contribution per unit: selling price minus landed cost, percentage selling fee, fixed selling fees and other entered allocated costs.
- Contribution margin: contribution per unit divided by selling price, multiplied by 100.
- Markup on entered cost: contribution per unit divided by landed cost plus fixed selling fees plus other allocated costs, multiplied by 100.
- Break-even price: those entered non-percentage costs divided by one minus the percentage fee expressed as a decimal.
The quantity field multiplies per-unit contribution by units sold. It assumes those units sell at the same price and entered costs.
Worked example: an imported product
Suppose landed cost is 20.00 per unit, selling price is 35.00, the percentage fee is 10%, fixed selling fees are 1.00 and other allocated costs are 2.00. The percentage fee is 3.50. Contribution is 35.00 − 20.00 − 3.50 − 1.00 − 2.00 = 8.50 per unit. That is a contribution margin of about 24.29%, or 850.00 across 100 units sold. Break-even selling price is about 25.56 in the same currency.
Why are margin and markup different?
They use different denominators. Margin compares the contribution with sales revenue. This tool’s markup compares it with entered non-percentage costs. A percentage calculated from cost should not be described as a margin on selling price. When entered costs are zero, markup is left undefined rather than dividing by zero.
Is this my final net profit?
No. It is contribution after the specific costs you enter. Tax, returns, damaged stock, financing, subscriptions, unsold inventory and unallocated business expenses can reduce the eventual result. Negative scenarios are displayed as losses. The tool is arithmetic for planning, not a promise of sales, an accounting statement or a recommended selling price.
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Created by Export Import Academy. Editorial contact: John Chekwas. Calculation assumptions are shown above; carrier quotes and customs decisions must be checked with the relevant provider.